Why Do Social Media Marketing With Instagram

In a few years, this social network has become a fundamental tool for many companies’ online strategies. That’s why you should do social media marketing with Instagram too…

Do you want to promote your business online and are you thinking of a social media marketing strategy but don’t have an account on Instagram yet? Stop for a moment…

First, you absolutely need to add Instagram to the list of apps you use daily from your smartphone.

Why you should download Instagram if you want to do online marketing for your business

The answer is that Instagram is the social network with the highest growth rate ever recorded by a social network.

This means that the few who do not yet have it will download it very soon.

You certainly won’t think that the King of Socials, Facebook has accidentally decided to buy Instagram paying out $ 1 billion just to diversify his investments a bit, right?

Of course not. If the social number one has made such an investment, there will be a reason. And it seems to me that I follow the logic of “if you can’t beat them, join them”. If you can’t beat them, join them. Instagram could become the number one rival of Facebook. Today, however, it is his best ally.

But beyond these considerations that only serve to make you better understand the dimensions of a social phenomenon of this type, it is undeniable that the rise of Instagram has enticed several marketers…

Compared to other social media, the peculiarity that distinguishes Instagram from its competitors is that of focusing on visual content to be conveyed via hashtag.

In short, compared to Facebook and Twitter where a visual content certainly has more chances of success and sharing than a text-only content, here visual is everything.

Furthermore, IG has a higher engagement rate than other social media and reaches more diverse targets than Facebook or Twitter.

You don’t need to be a marketing guru to understand that many businesses based on the marketing of “physical” products have a golden chance to promote their products.

And I am not referring only to clothing brands that, first of all, have scented the deal but many other companies and professionals from the most diverse sectors use it: from tattoo artists to pastry shops to event organizers to workshops.

How to do marketing on Instagram

The potential is enormous, but this does not mean that to be successful on IG you just need to post an impact photo. As with all other social media, what makes the difference is the strategy and editorial plan on which a marketing campaign is based.

Moreover, if your UAE film production company, as likely, is already present on other social media like Facebook, it is first of all necessary to consider how IG can be included in your brand’s online strategy.

• Avoid replicating the same content used for Facebook and Twitter, but it uses images differently, also applying filters and changes that can change its appearance and impact.
• The second aspect to consider is your target audience. Don’t ask yourself which content you would like to sell to them, but rather ask yourself what they want to receive from them in terms of content. On IG as on other social networks, you can do it in a simple way by studying the preferences and shares of those who follow you.
• Use the hashtags well. Sharing possibilities depend a lot on the hashtags you use. Forget those that now represent pure spam as #likeforlike #beautiful #likeplease but try to tell the image in a fun and original way without looking for likes at all costs.

From the photos to the IGTV: the new power of Instagram

That’s right: if it is true that an image is worth a thousand words, imagine how much a video can be worth. Just in the past few hours, I read an article “Instagram wants to kill television (and YouTube)”.

An interesting piece that starts from some facts. The founder and CEO of Instagram, Kevin Systrom, was the protagonist of the launch of the new social video platform, IGTV, which was held in San Francisco on Wednesday 20 June.

Why from photos to TV? Because it is undeniable that, compared to a few years ago, today’s young people are seeing less and less TV preferring to use online and social platforms.

It was Systrom himself who explained this choice through two specific data:

• Instagram is used today by 1 billion people a month
• The growth in the use of videos on Instagram is around + 60% on an annual basis.

That’s why the time has come to make official entry into the increasingly promising market for online (quality) movies. The disappeared stories, snatched from Snapchat, have been an excellent Trojan horse.

But how exactly does the new IGTV work?

This is a different app from Instagram (but with a section in the main one) available, of course, for both Android and App Store.

Open it and videos start directly, without having to type anything. Moreover, you can choose between a selection dedicated to you, the videos of the people you follow on Instagram and the popular ones. Respecting the current 15 seconds of Stories duration and from the minute of the posts, Igtv allows to record and share videos up to 10 minutes.

You understand that this feature opens up a new world for online marketing and promoting your products or services through Instagram.

What are you waiting for to add Instagram to your social media marketing strategy? This is an important opportunity to promote your business, don’t miss it.