How Can SSL Certificate Influence Your Online Business?
With the ever-growing Internet world, the websites need better and more efficient solutions for secure connections since the cyber criminals’ activity is on the rise as well. It has been Google’s practice for years to offer SSL Certificates that enable websites to be more secure and offer their visitors protection of all the important data such as names, addresses, credit card numbers, etc. Although available for quite some time, this way of protection was also expensive and hard to implement, so website owners avoided it altogether.
As of July 2018, together with the appearance of Chrome 68, Google started marking all websites without an SSL Certificate as ‘Not secure’ – these sites have HTTP protocol instead of HTTPS where S stands for security. In the future, if website owners want their site to be fully functional, operating, and not labeled as insecure, they will have to opt for HTTPS protocols and buy SSL Certificates. Let’s see why this is important and how it affects online business.
SSL Certificate is short for Secure Socket Layer. This is a security protocol that enables a secure connection between web servers and internet browsers. All the communication carried out between the two is encrypted which means the information exchanged between a server and a user is protected and not visible to a third party.
An SSL Certificate contains the following information:
It has become a lot easier obtaining an SSL Certificate today, with numerous providers giving it for free. However, if you are serious about protecting your users’ information and being approved by Google, we recommend implementing a paid version of the HTTPS protocol and SSL Certificate.
Types of SSL Certificates
There are three types of SSL Certificates and their price varies depending on what type of protection they provide:
Single Domain
This type is available for and valid for only one domain URL.
Multi-Domain
This type is also called a Universal Communication Certificate (UCC) because it secures multiple domain names and hosts. The site owner can set a primary domain and then add up to 99 other Subject Alternative Names (SANs) in this one certificate.
This type gives you the opportunity to secure all the subdomains you might have under one single certificate.
To make sure you’ve got the right SSL Certificate for your website, it’s best to consult a marketing agency or IT department. They will give you proper advice on what is the best option for you.
If you still don’t feel like you should opt for valid protection of your website, let us give you a few more tips on why it’s important you do it:
Extra Layer of Security
Certain websites that offer payment options are the first targets of cybercriminals. By establishing a connection with your user, you can access information such as names, addresses, login details, and credit card numbers. Many e-commerce businesses and e-shops are those who need an additional layer of security because in that way they are protecting not only themselves but also their clients.
In the case of the AskGamblers.com site, there is a PayPal Casino option that enables its users to make payments online. This is becoming more popular worldwide, which is why the website owner has to be sure their clients’ information is absolutely secure and confidential. Obtaining an SSL Certificate will take care of this and you won’t have to worry ever again.
Protection against theft
If you don’t already know, let us tell you there are people out there who create replicas of popular and secure sites so that they could steal from them and their customers. They can do this by redirecting all the traffic from your site to the replica they’ve made. Most people now know that a green lock means a secure site and will probably figure out if something is wrong. But you can avoid all this by protecting your site with an SSL Certificate.
SEO convenienceOnce you install an SSL Certificate, you’ll take a step forward with your SEO strategy. Your website will instantly get an improvement in SEO rankings because Google is now giving a boost in ranking to all the sites with HTTPS protocols and SSL Certificates. In case your competition still hasn’t obtained this additional layer of security, you will be in the lead and probably stay there.
The advantages of implementing an SSL Certificate on your website are numerous and will give you and your customers an extra layer of security. This is the best way to gain the trust of your clients and stay in the business for a long time.
